It’s been a while!
I’ve been super busy putting the finishing touches on my new E-Book which should be out (fingers Crossed) Tomorrow, and the team has been in full force remodeling some of our websites!
♥ Emma Rae Thomas + The Pretty as Pie Team
P.S. As a special treat to my Poor little Blogger and Pretty as Pie Readers if you want to reserve a free copy of my ebook (Get The Look: The Essential Guide to Making a Beautiful Blog with Badass Branding ) for yourself, make sure to sign up for our free weekly Newsletter on or before May 3rd (look in the sidebar for the “Join the Party” box) to have it delivered to your email the moment it hits the proverbial shelves in May… ♥
10 Essential Tips to Dramatically Increase Your Traffic with Social Media
Set A Schedule – Just like your posts, your social media posting should follow a fairly fixed schedule so that your fans know when to keep an eye out for new posts. While not all posts have to stick to the schedule (impromptu posts can often be very effective) having the majority of your posts come out at fixed time will help your followers get excited for the newest article or image. This ensures that you are getting the most reshares, likes, and follows out of each of your social posts.
Use Your Hashtags Wisely – In today’s social media world, there is a hashtag for just about everything you could imagine. Using the right hashtags can guide your target audience to your post like GPS guidance while using the wrong ones will banish your posting to eternal obscurity. If you aren’t 100% sure that the hashtags you are using are correct then it pays in views to double check (plus there is nothing worse than finding out that the hashtag you just used means something entirely different than you thought it did). There are plenty of social media analytics and metric sites out there to track different hashtags, so do the research and find out which ones fit, and which of those are the most effective.
An Image is Worth 1000 Words – Whenever possible, use visual content over text content in your social media post. Even if your blog post is text only, use an image of some type, even if it is just the cover photo you are using for the article. People respond far better to catchy visual input than they do to text alone, and an image draws the eye for more effectively than simple text does. Infographics are a big thing online right now, so seeing if you can break down any facts and figures in the article into an exciting infographic for your social media feeds to maximize the draw.
Share And Share Again – The word spammer is an ugly one and one that often scares us out of re-posting old content out of fear of being labeled as the sort of person that crams the feeds of others with useless content. There is, however, nothing wrong with sharing content a second (or third, fourth, or fifth) time as long as it is done in a responsible manner. Most all of your followers on social media are going to have extremely active feeds, with hundreds of messages passing through them each day, so if they aren’t on at exactly the right time, they are likely to miss your post. Reposting older content can help readers catch up on blog posts that they missed the first time around, and remind others of some of their favorite posts from the past. To avoid that dreaded spammer label, just consider your own personal feeds, and see how often someone would need to post before it started to get to you. A couple of posts a day is usually enough, don’t over do it, but don’t let your posts get lost in the scramble either.
Make Good Use Of Keywords – SEO isn’t just a consideration that is necessary for your blog itself, it’s something that should be considered when it comes to social media posts as well. Social media posts are indexed by search engines, and the fact that they are already on high repute websites gives them a huge visibility bonus, so double check those keywords, and make sure that you are using the best ones for your niche in your posts. Check analytics tools to find out what the most searched terms are in your niche, both on search engines and on the social media sites. Having the right keywords will help your posts stick to the top of the searches for a lot longer than they would otherwise, and will help to draw in users who happen to see them through search engines.
Get Your Readers Sharing – Sharing posts through your own social media sites is super important, but at the end of the day, doing so is only getting your post out to the same audience over and over again. You need to be able to draw in new readers, and to do so you need your current readers to share your posts with their followers, expanding your reach to new audiences. Make sure that you are giving your readers both the tools to share your posts (share buttons, integrated pin buttons for images, and in article Twitter ready quotes are great places to start) and catchy content that they will actually want to share. This will help your blog continue to expand into new audiences and markets.
Tailor What You Are Sharing – It’s very easy to be tempted into sharing the same content across all of your social networks when you make a new blog post, but it’s important to keep in mind that the average Twitter user isn’t looking for the same thing that the average Pinterest user is looking for. Change it up, customize your post on each individual site to the type of readers you have on each. It takes a little extra time, but the key is that the more customized content isn’t just more likely to be clicked on, but also interacted with. If your post more closely resembles the sort of thing that a reader is looking to read, then there is a far greater chance that they will share it, comment on it, or like it rather than just clicking the link.
Check Your Meta-Tags – How easy is it to share your content? When your users click the share buttons on your posts, how much of the content is pre-populated for them? Believe it or not, this can actually have a huge impact on how often your posts get shared. Everyone appreciates speed and simplicity when they are sharing something to social media, so making sure that your blog’s theme contains all of the correct meta tags to prepopulate things like URLs, images, and descriptions can lead to more shares of your articles. There are a number of plugins for WordPress to insert and fill out these tags, or you can do a little reading and them in yourself.
Automate Your Posting – Anyone who has tried to follow a posting schedule before knows how hard it can be to keep to one (or any kind of schedule really). Life tends to get in the way, and things like social media management get pushed off to the side more often than not, as it can feel like one of the less important aspects of your blog. When things get busy, a little automation can help you stay on schedule and make sure that you never miss a post. Automation is smart for social media as a general rule as well, simplifying the many monotonous tasks that take hours each day can make your blog’s social presence much more manageable.
Catch Your Reader’s Attentions – What would you rather read coming through your Twitter feed, a bland description or list of facts, or an exciting title and image? As simple and straightforward as this tip might seem, it’s to slip into a habit of making quick and bland posts just for the sake of getting your social media out of the way. Writing a unique post that is interesting and/or funny will take a little more time than a generic post, but the benefits you will reap in terms of extra reads and shares will make that extra investment worth it. Tough though it may be to take the extra time out of your day, the simple fact is that a boring post never goes viral.